David S. Rose on pitching to VCs

David S. Rose, is an entrepreneur, and  now works at VCs. He had received the name: the coach of pitching.

VC pitch is usually within 15-30 min, and the most important thing to convey is:

1.  You
2. Integrity, passion, experience, knowledge, skills, leadership, commitment, vision, realism, cochability.

Do:

1. Logical Progression 
2. Use other example, facilitate them to understand
3. Outside validators
4. Believable upside

Dont'

1. Thing that they know it's not true
2. Thing that they don't understand
3. Internal inconsistency, typo

Good- Short, short, bullet point
Better-Only Headline
Best  - Only image

Flow of Presentation
(positive-> positive-> positive)

1. Company logo
2. Business Overview
3. Management Team
4. Market
5. Product
6. Business Model
7. Strategic Relationship
8. Competitor ( or the old way of doing this)
9. Barrier to Entry
10. Financial Overview
11. Use of Proceeds (How to use the money)
12. Capital & valuation (How much do you want, Who have been investing so far)
13. Logo