2012年11月12日 星期一

Jeff Hancock: 3 types of (digital) lies

From TEDxWinnipeg


- Three kinds of deception:


(from Jeff Hancock Speech)

- Butlers: Ambiguity buffer, such as "sorry, my battery is dead" (white lie)
- Sock Puppets: such as: author write own book review (mean to deceive, one person)
- Chinese Water Army: such as: many fake blog reviews (mean to deceive, brought up to scale)

- e-mail is the less lies, phone is the most lies, f2f in the middle.
- resume: paper vs. linkedin (more honest)
- facebook profile: (high correlation btw) four knew and four stranger judge on personality

- online dating: guys lie about height, lie frequently but by little bit

- How to explain why online deception is small?
- We are very bad at detecting lies (54% accuracy)

- We lie for a reason.

- Talking when there was no record.

- Now, all the fake review are staying.

- Fake review w/ algorithm; think about the situation, thus more on "I", and imaginable setting vs. real small details

- Lying online can be very dangerous, do I want to this to be part of my record?


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